The Difference between PR, Gifting and Collaborations

May 2, 2022 Allysa Larson

Hi babes,

I’M BACK! It’s been a minute, but I’m committed to being consistent in this space again. This week’s topic was requested by a podcast listener, so we wanted to deep dive into the differences for anyone who isn’t sure or just wants more clarification.

Listen to the Influence Community podcast episode HERE (Apple Podcasts)

PR vs. Gifting vs. Collaboration

A general breakdown of each and the differences between the three…

A little more random
Can happen when a brand launches a new product - want product visibility
You are on a recurring list
Very common for beauty brands
Unpaid, no strings attached
No contract involved
How to get on the list: reach out to a brand at pitch like normal and you can mention / ask if they have a PR list that you would love to be added
Is it worth it? YES - start to build the relationship with the brand
I personally wouldn’t accept anything I don’t see myself using

Gifting

A brand reaches out to your OR you reach out to the brand
Gifting should typically have NO strings attached aka NO posting requirements
IF you are just starting out, gifting is a good way to start a relationship
No contract involved
IMO: You should share the brand at least on stories or tagged in post if you wear / use the item
- I don’t see the point in accepting gifting if you aren’t trying to build the relationship?
Some brands may try to take advantage here - they want a “test post” BE AWARE, stay away from that.
You can always say: I’d love to do gifting but I can’t require any dedicated posting just to be transparent with the brand

Collaboration

Where the $$$ is
Pitch yourself or a brand reaches out to you
Required deliverables
You should be charging a rate
Ask them for their timeline, usage, etc - you can charge for these things
This is your dedicated posts
The main goal for partnerships
Building long term relationships to turn into long term paid partnerships

Hopefully this breakdown helps you decipher the differences if you were confused or unsure!

PR vs. Gifting vs. Collaboration

Xx, Allysa