Allysa Larson

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The Difference between PR, Gifting and Collaborations

Hi babes,

I’M BACK! It’s been a minute, but I’m committed to being consistent in this space again. This week’s topic was requested by a podcast listener, so we wanted to deep dive into the differences for anyone who isn’t sure or just wants more clarification.

Listen to the Influence Community podcast episode HERE (Apple Podcasts)

PR vs. Gifting vs. Collaboration

A general breakdown of each and the differences between the three…

PR

  • A little more random

  • Can happen when a brand launches a new product - want product visibility

  • You are on a recurring list

  • Very common for beauty brands

  • Unpaid, no strings attached

  • No contract involved

  • How to get on the list: reach out to a brand at pitch like normal and you can mention / ask if they have a PR list that you would love to be added

  • Is it worth it? YES - start to build the relationship with the brand

  • I personally wouldn’t accept anything I don’t see myself using

Gifting

  • A brand reaches out to your OR you reach out to the brand

  • Gifting should typically have NO strings attached aka NO posting requirements

  • IF you are just starting out, gifting is a good way to start a relationship

  • No contract involved

  • IMO: You should share the brand at least on stories or tagged in post if you wear / use the item

    • I don’t see the point in accepting gifting if you aren’t trying to build the relationship?

  • Some brands may try to take advantage here - they want a “test post” BE AWARE, stay away from that.

  • You can always say: I’d love to do gifting but I can’t require any dedicated posting just to be transparent with the brand

Collaboration

  • Where the $$$ is

  • Pitch yourself or a brand reaches out to you

  • Required deliverables

  • You should be charging a rate

  • Ask them for their timeline, usage, etc - you can charge for these things

  • This is your dedicated posts 

  • The main goal for partnerships

  • Building long term relationships to turn into long term paid partnerships

Hopefully this breakdown helps you decipher the differences if you were confused or unsure!

Xx, Allysa

Other posts you might like:

How to Deal with Imposter Syndrome

How to Elevate your Content and get Brand’s Attention

10 Best Business Practice for Influencers

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