Holiday Campaign tips and tricks

Oct 24

Oct 24 Holiday Campaign tips and tricks

Hi babes,

Tis the season… to start planning for holiday campaigns! It’s that time of the year when brands are working on, if not finalizing, their holiday campaigns. Q4 (October, November, December) is usually a very busy time for content creators, bloggers, influencers, etc…

Here are some tips on how to elevate your holiday pitching and things to keep in mind:

Start pitching NOW!
1. Brands start to prep for holiday at the beginning of Q4 (October) or even earlier
2. Typically bigger campaigns for holiday sales
3. Black Friday campaigns + holiday
Pitch an idea / concept
1. Send the brand an idea of how you’d want to collaborate with them
2. Even if a brand’s campaign is full, they may have left over budget and like your idea
Raise your rates
1. Don’t forget to charge for exclusivity (check category)
  1. Ex. Campaign for earrings - exclusivity should be for earrings, not jewelry or accessories - that is too broad - unless the brand is willing to pay
2. Charge a rush fee
  1. If a brand is requesting a quick turn around time (2-3 days), you can add a rush fee as you may have to adjust your schedule to meet the deadline.
3. Brands are aware it’s industry standard to charge more for holiday campaigns, don’t be afraid to charge $$$
  1. Increase your rate by 20%
Reach out to brands you’ve previously worked with
1. Think back to your past successful campaigns
2. Reach out to brands you’ve developed a relationship with over the year
3. See who people have collabed with for holiday campaigns in the past (this is why it’s good to have an saved ads folder to reference)
If you don’t hear back, follow up!
1. Brands inboxes are starting to fill up!
2. Be strategic
  1. Send emails Tues - Thurs (Mondays / Fridays are typically busy days starting / ending the week)
  2. Schedule send emails for 7am so you are top of the inbox
3. Follow up - we love streak!
  1. Follow up within 3 days
Start posting holiday related content so brands know you are open to it
1. Sorry ladies, summer is over
2. Start posting holiday themed content
  1. Ex. home decor, outfits, beauty tutorials for holiday parties etc
3. Ex: skincare / makeup related to attract these brands for holiday
Make sure your bio is ready to go
1. Add your email - on desktop, IG doesn’t have an email button
2. Add your location - sometimes campaigns are target to specific locations
3. Make it as easy as possible for the brand rep to contact you, otherwise they may pass
Reaching out to new brands
1. Again - send a concept! Brands will appreciate the effort
2. Send any previous work you’ve posted about them
3. Send insights of a previous successful campaign
Don’t feel down if you getting hearing “NO”
1. This time of the year feels crazy
2. Some brands have already filled the rest of the year’s budget
3. Keep pitching - it’s a sales game
4. If you see someone posting a campaign with a brand, reach out to that brand
Don’t Stress!
1. The holidays are already stressful enough
2. Set goals for yourself
3. Just do your best - that’s what matters
4. Don’t compare yourself to others

I hope these tips are helpful and encouraging during what can be a very stressful time! Let me know if you have any questions in the comments below. Happy “early” holidays!