10 Best Business Practices for Influencers
Hey babes,
Welcome (back) to my blog! Today’s post is a really good one and it has an amazing podcast to accompany it, found HERE
We rounded up some of the most important aspects of our business and what we think contributes to a lot of our success. As an influencer, blogger, content creator etc. we are running our own businesses and a lot of the times were are running all aspects (pitching, negotiating, creating, engaging, invoicing etc).
Here are our top 10 business practices we recommend implementing into your strategies:
Respond to emails within 48 hours
The faster the better
Even if you’re super busy, try to respond within 24hrs
Sometimes campaigns are first come first serve
Streak for gmail helps you see when someone has read your email
Over deliver if you want to build rapport with the brand
This doesn’t mean give away free work
Maybe do an extra story or 2 or send an extra photo
If you’re wearing the clothes in an outfit - give them a tag
Brands really appreciate this and will remember this for future campaigns
Over communicate
Communication is SO important
It’s better to over communicate than not communicate enough
If there’s an issue on the campaign (product delivery, a deadline etc) bring it up to your contact asap so you can discuss how to solve
Don’t wait until a problem happens - address things immediately, even if you messed up!
Follow your contracts
Make sure you take note of important details
Posting dates, exclusivity etc
You don’t want to accidentally post a competitor when you signed an exclusivity deal
If there’s an issue, COMMUNICATION is key.
Know your due dates / deadlines
Write down EVERYTHING (on a planner, in your phone, etc)
Know when you need to:
Submit for approval
Post
Submit insights
Send invoice
This helps prevent signing more than one campaign for the same date
Note: When you write your dates down, you know when a brand asks you to post on a certain date whether you already have a campaign there or not and if you do you can let the brand know and they can decide how they want to proceed
Don’t be afraid to ASK QUESTIONS
You know your analytics and audience best - you can recommend best posting dates and times even if the brand requests something else
Ex. A brand wanted me to post on a Saturday - NOPE - I politely let them know that Saturday’s are in fact my worst day and get the best engagement Mon - Wed but if they wanted ASAP I could post Sunday. They were fine with waiting til Monday
You want your sponsored posts to do as good as possible so help the brand understand
If you see something in a contract that wasn’t in the initial brief when you discussed rates and deliverables, bring it up and ask about it
If you don’t understand something in a contract, ASK ABOUT IT - don’t sign something you’re not sure about
Know when to set boundaries and don’t do what’s not good for you
Look at your Analytics
If you don’t already, occasionally check your analytics to see what type of content is performing well, what are people saving? Create more content like that
See what’s not doing well
Be attentive to your current audience
Yes we all want to grow, but if you don’t foster and give love to your current audience, they might leave you
Engage in your comment section, respond to dms
Be aware of everything (it feels like were always ON sometimes)
This is broad but be aware of potential photo spots (location scouting when your out to save time)
Pitching yourself - see who is working with who and save the brand name so you can pitch them
Scroll the explore - what’s trending? How can you add that to your personal style?
What reels / audios are doing well? Create videos with that content
Use your scroll productively
Ask for feedback / help from your peers
This can be a lonely industry so reach out and make IG friends
It’s easier to talk to industry people who get it
Ask your friends for feedback
What do they like/ what would they do different/ any suggestions
If you feel stuck, ask your friends what strategies they’re trying and what’s working for them and maybe try something similar
Engage on your peers' content just as you want them to engage on yours.
We’re all learning together! No gatekeeping here
I hope you found these tips helpful! Do you currently do any of these? Which tip is your favorite or which one do you want to start doing? Let me know in the comments below!
