Tips on Rebranding: Changing and Evolving with your Brand Over Time

November 7, 2022 Allysa Larson

Hi babes,

Rebranding can be scary, so I wanted to share a few tips on how I’ve done it over the years. Sometimes we feel like we have to stick with one theme, but forget overtime as we evolve, our style, branding, aesthetics, preferences will evolve too… and that’s ok!

Listen to the podcast episode HERE

Here’s a quick look of how my Instagram has looked over the years:

Heavy preset era
Muted preset era
Colorful era
Bright Neutral era
Moody Neutral era (my current aesthetic and favorite)

Tips on Changing your aesthetic, niche, handle, etc

Overall rebranding tips (company/blog):
- Hire a graphic designer!
- Get a logo, color palette to keep things cohesive for a blog
  - Graphic designers can help put this together for you
- Figure these things out for your personal aesthetic in general
  - What are you excited to shoot? What’s your audience loving in your content? Go where you feel most excited!

Changing your aesthetic (style, IG, etc)
- I’ve done this MANY times (see above)
- IG back in the day: heavy presets, bright colors, lots of editing
- Travel content was popping off! Especially Greece
- A: I’ve changed my aesthetic about 3x
  - Bright preset, colorful but toned down, neutrals and happy
- Your audience will change a little, but not too drastically? Depends how much you change your aesthetic if it’s gradual or a 180
- Focus on what makes you happy and not what everyone else is doing
- People can tell when you’re forcing something and you will lose authenticity
Changing your niche
- This is probably the hardest!!
- You will be targeting a whole new audience
- May consider starting a new account depending on how big you are at the time
- You will go through a phase of losing followers who are not interested in your new niche
  - This is OK and is good because you don’t want inactive accounts that won’t engage with your content bc it will hurt your engagement in the long run
- Be OK with losing follower and focus on growing a new, engaged audience
- There’s no time frame of how long this can take
- You will definitely need patience during the process
- IG is the long game — Don’t forget!!
- Engage with other creators with a similar niche
Changing your handle
- Some people decide to do this
- It happens over time and you might want to change it as you evolve
- A: allysa_noel (personal) to fashionablysurfed (blogger theme) to allysa.larson (current)
  - I personally decided to do this because my theme and content focus changed and I wanted people to be able to relate to what I’m currently doing and I still love the beach, it’s just not relevant to my content so I wanted to make sure my audience and brands could find me
- Hold your old handle with a separate account
  - Just incase brands or followers go to find you there you can redirect to your new handle
  - Protects your brand
- Not much will change with this!
- People will notice, especially OG followers who have been with you your entire journey
- Do what feels right - only you will know if you should change your handle

If you’re considering a rebrand, hopefully these tips help inspire you to do what feels best for you! Sometimes it’s not an easy decision because you don’t know how your audience is going to react. From my experience, I am so much happier with the rebrand the resonates with me most and I feel like my audience did fluctuate a little bit, but not by much.

Let me know your thoughts in the comments below!

Xx, Allysa