Building Community 101: Attracting Your Dream Engaged Audience

March 24, 2023 Allysa Larson

Hi babes,

If you have any type of social media account, business, client list etc. then you know how important it is to build an engaged audience and community. Social media plays a huge role in businesses these days and having an audience is so valuable.

Listen to the podcast episode HERE

Here are a few tips on the importance of building community:

REALITY: Your community is everything, you wouldn’t be anything without them

Give back, make sure they feel involved, treat it like a family
Talk on your stories like you’re talking to your bff (GRWM videos)

Brands value ROI which comes from an engaged audience

You can see link clicks, sales numbers, LTK
Use these analytics to pitch yourselves to brands
It’s better to have a smaller following with amazing engagement, then high following with low engagement
- remove bots and spammy males
Train your audience
- when you post, where you link everything etc

Engaged audience = good engagement

If you have low engagement, evaluate your most engaged posts (saves) and see if there is a common theme your audience is drawn too
- what location, what are you wearing, etc.
Repetition is not a bad thing
- If something is working, keep doing it (Ex. my walking videos)
Outfit video accounts that post in the same spot every day pop off

Build authentic + organic trust

Don’t only post things when it’s an ad, show them your style/taste to build trust
Trust = converts to sales
Don’t post an ad that doesn’t make sense

When taking on paid partnerships, make sure you ask yourselves these questions:

Would I buy this product myself? Have I used it before?
Does this align with my personal brand
Will my audience resonate with this?

If no, then no amount of $$$ is worth losing the trust of your audience
We’ve all taken that one bad collab - use it as a learning lesson and don’t do it again !!!

Your audience can tell if you’re not being authentic. Period.

You want an audience that feels connected to you and is invested!

Also important for brands to see that you have sellability and trust within your community
You want to keep them coming back for more

Consistency helps with this
Your audience wants to know what they can expect from you

Ways to build an engaged audience:

Taking the time to respond to comments + engage with your community each day

Keeps you relevant, shows your a supportive girlie, make sure it’s authentic
Respond to comments on your post
Go to their profile and comment on their most recent
Respond to your story replies
Respond to dms

If someone dms you, and you never respond back, they probably wont dm you again because they think you wont respond

Comment/engage with your community and new people

Huge way to grow starting out
Comment on similar blogger profiles consistently

Ask your audience for their feedback / opinions!

Easy to do in your stories

Polls - what is there favorite

This can also tell you what might perform better

Question boxes - q&a

They can get to know you more

Quizzes

Make them feel part of your life and part of your decision making process

Home decorating

Where you should place items

Clothing

Hauls (keep or return)

this or that

Shopping (what should I buy)

People like to share their opinions and feel involved!!!

Hopefully these tips can help build your dream audience! These tips are great for beginners or just anyone who wants to increase their engagement and build a dedicated audience.

Xx, Allysa

NEW! Shop my preset HERE