Allysa Larson

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Building Community 101: Attracting Your Dream Engaged Audience

Hi babes,

If you have any type of social media account, business, client list etc. then you know how important it is to build an engaged audience and community. Social media plays a huge role in businesses these days and having an audience is so valuable.

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Here are a few tips on the importance of building community:

REALITY: Your community is everything, you wouldn’t be anything without them

  • Give back, make sure they feel involved, treat it like a family

  • Talk on your stories like you’re talking to your bff (GRWM videos)

  • Brands value ROI which comes from an engaged audience

    • You can see link clicks, sales numbers, LTK

    • Use these analytics to pitch yourselves to brands

    • It’s better to have a smaller following with amazing engagement, then high following with low engagement

      • remove bots and spammy males

    • Train your audience

      • when you post, where you link everything etc

  • Engaged audience = good engagement

    • If you have low engagement, evaluate your most engaged posts (saves) and see if there is a common theme your audience is drawn too

      • what location, what are you wearing, etc.

    • Repetition is not a bad thing

      • If something is working, keep doing it (Ex. my walking videos)

    • Outfit video accounts that post in the same spot every day pop off

  • Build authentic + organic trust 

    • Don’t only post things when it’s an ad, show them your style/taste to build trust 

    • Trust = converts to sales

    • Don’t post an ad that doesn’t make sense

      • When taking on paid partnerships, make sure you ask yourselves these questions: 

        • Would I buy this product myself? Have I used it before?

        • Does this align with my personal brand

        • Will my audience resonate with this?

      • If no, then no amount of $$$ is worth losing the trust of your audience

      • We’ve all taken that one bad collab - use it as a learning lesson and don’t do it again !!!

    • Your audience can tell if you’re not being authentic. Period. 

  • You want an audience that feels connected to you and is invested

    • Also important for brands to see that you have sellability and trust within your community

    • You want to keep them coming back for more

      • Consistency helps with this

      • Your audience wants to know what they can expect from you

Ways to build an engaged audience: 

  • Taking the time to respond to comments + engage with your community each day 

    • Keeps you relevant, shows your a supportive girlie, make sure it’s authentic

    • Respond to comments on your post

    • Go to their profile and comment on their most recent

    • Respond to your story replies

    • Respond to dms

      • If someone dms you, and you never respond back, they probably wont dm you again because they think you wont respond 

  • Comment/engage with your community and new people 

    • Huge way to grow starting out 

    • Comment on similar blogger profiles consistently

  • Ask your audience for their feedback / opinions! 

    • Easy to do in your stories

      • Polls - what is there favorite

        • This can also tell you what might perform better

      • Question boxes - q&a

        • They can get to know you more

      • Quizzes

    • Make them feel part of your life and part of your decision making process 

      • Home decorating

        • Where you should place items

      • Clothing

        • Hauls (keep or return)

      • this or that 

        • Shopping (what should I buy)

    • People like to share their opinions and feel involved!!!

Hopefully these tips can help build your dream audience! These tips are great for beginners or just anyone who wants to increase their engagement and build a dedicated audience.

Xx, Allysa

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Other posts you might like:

How to Deal with Imposter Syndrome

How to Elevate your Content and get Brand’s Attention

10 Best Business Practice for Influencers

Where to find me:

Instagram:  https://www.instagram.com/allysa.larson

@allysa.larson

Tiktok: https://vm.tiktok.com/ZM83nqG27/

Pinterest:  https://pin.it/5792iWc

Blog: https://www.allysalarson.com

Youtube:  https://youtube.com/c/AllysaLarson

LTK:  https://www.shopltk.com/explore/allysa.larson